Model Aymeline Valade
Photographed by Craig McDean
Alexander Wang explains why this is the finaly Image Piece...
Alexander Wang has two new promotional ventures in the works: his first-ever print ad, exclusive to Interview Magazine’s March issue, and a billboard to be unveiled at the New York intersection of Lafayette and Great Jones Streets on Feb. 7. But don’t call this an advertising campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said Wang, who prefers the term “image piece.” “For us, it’s about testing the waters and doing something out of the box.”
“We desaturated the colors, even drained her skin color a little bit, to make everything a little more austere,” explained Wang. A video of the shoot will make its debut on March 1. [WWD]
Photographed by Craig McDean
Alexander Wang explains why this is the finaly Image Piece...
Alexander Wang has two new promotional ventures in the works: his first-ever print ad, exclusive to Interview Magazine’s March issue, and a billboard to be unveiled at the New York intersection of Lafayette and Great Jones Streets on Feb. 7. But don’t call this an advertising campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said Wang, who prefers the term “image piece.” “For us, it’s about testing the waters and doing something out of the box.”
“We desaturated the colors, even drained her skin color a little bit, to make everything a little more austere,” explained Wang. A video of the shoot will make its debut on March 1. [WWD]
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