Heidi Klum, supermodel-mogul extraordinaire, has signed a fragrance deal with fragrance and beauty firm Coty to create her first signature scent called Shine, due out in September.
"Heidi has a unique position in the market," said Steve Mormoris, senior vice president of global marketing for Coty Beauty, in an interview with WWD. "She is not just a supermodel or a celebrity -- she is also a businesswoman. She is very multifaceted -- we plan to create a fragrance which celebrates all of those facets."
"Heidi Klum's radiance, warmth and spontaneity are perfect for Coty," Bernd Beetz, chief executive officer of Coty Inc, told WWD. "Her personality and business ventures will help Coty reach untapped audiences."
In other fragrance news, online luxury retailer Bluefly has launched a boutique featuring newly released and best-selling fragrances from the most coveted brands for up to 40 percent off retail prices.
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